Grow your business through SEO

It is an undeniable fact that in this recent years, digital has slowly taken the attention of the entire globe. It makes everything easier and faster for the consumers to gather everything they need over the internet.

Search Engine Optimization or SEO is the process of improving the position that a website appears on a Search Engine Result Pages like Google, Yahoo or Bing.

Technically speaking, the business that is displayed in the topmost listing of searches will get more audiences and create more traffic on their websites. They have a greater chance to change those website visitors into sales and earn more.

The goal of business in engaging to SEO is to appear on the page one of any search engine. It will be a never-ending goal for business for it is the way their customers can see them. The visibility over the internet is paramount since it is where people spend most of their time now.

People consult the internet first before deciding into something. Researching for the better service on the web is that trend now. Utilizing the SEO is like giving the business to the customer itself the services they want to avail.

This visibility is how SEO can help the business grow. They gather more audience for the business which turns into the recipient of services. Through this, they earn and be able to return the invested they had in no time.

The penny that they were able to spend in investing in SEO will compare to nothing because sales will ultimately be doubled or tripled if they are just “searchable” to their customers. This what other entrepreneurs experienced in their business.

This may require a consistent attentions that are why often; business owners just hire an SEO expert to do the job for them. Whereas, the owners can focus on their services and their customers to give the satisfaction that they deserve.

Keeping the pages updated helps in the search engine results. It’s like giving the signal to the Google that the business is innovating, and it is functioning at its best. A monthly task should be done to changes the text, images or to either add or remove pages. This will keep the content updated.

Imagine if the customers will be pleased that what is search will appear directly to the search engine. When they click on the result, they will be pleased of the website and how friendly it is to the user. As they further explore the business, they will be able to persuade to choose the services offered and hit the subscribe or order now button.

No feeling for the business owners is better than turning that internet traffic into sales. Having the investment returned in no time is a peek to success every business wasn’t to achieve. It is growing the enterprise with style, and that is Search Engine Optimization.

References

Gregorio, J. (2014, October 8). How Can SEO Help Your Business? Retrieved from cjgdigitalmarketing.com: http://cjgdigitalmarketing.com/how-can-seo-help-your-business/

What is SEO? (n.d.). Retrieved from redevolution.com: https://www.redevolution.com/what-is-seo

What is SEO and how can it help my website’s Google visibility. (2014, January). Retrieved from theguardian.com: http://www.theguardian.com/small-business-network/2014/jan/16/what-is-seo-how-website-google-visibility

Image: http://core0.staticworld.net/images/idge/imported/article/cio/2014/05/20/seo_thinkstockcredit_small-100339659-orig.jpg

 

Online Reputation: It’s Importance

In business, it is very important to be found where consumers are looking at. That is why ranking in the Search Engine Results Page is a vital status. Many businesses get their website optimized and make sure it is updated so that it will send a signal to Google that they are relevant and credible in doing business.

Online Reputation Management is the process of controlling what shows up when a consumer Googles you. Experts do everything to promote positive content to the top of the search results and push unwanted content farther down. This is to ensure that when someone comes looking for you, the results given will be positive and relevant to your business.

13501857_10208828857852500_9218500948196170099_n (1)

Your online reputation is like your profile picture on the internet. It is the kind of management that improves or restores your name or the business’s good standing. Countering, weakening or eliminating the negative material found about you on the internet is needed through defeating it with positive material to improve the credibility and customers’ trust in you.

You should worry about online reputation because bad photos, bad pictures or not so good comments about the business will come searchable when these are not managed. The internet yields a lot of results, and it gives information and things that you might not know either. Business should always be handled with care and reputation is imperative.

Once the consumers find bad things about you, they will be skeptical about subscribing or purchasing from you. Once a company has a bad reputation, it will be difficult to persuade them to trust your business. That is why you should worry about online reputation. It reveals a lot.

Customers often retract in purchasing products form you when they see bad reviews from previous customers. Some may take the risk, but a lot will search for a better service provider. A lot of blogs and posts comments spreads on the internet like a virus, and this happens faster than you can imagine. These are the things that gravely affect your brand and the business you make.

It is paramount to monitor the online reputation and have the negative things mitigated while proactively creating a positive reputation. As much as it easy to persuade people about your brand using the internet, it is the same in destroying it that is why it is done with the help of the experts so that reputation builds up in no time

Businesses have to make sure that they give their customers an optimum level of service. Products should be relevant to the needs and satisfy the customers. They will give the consumers good experience and will able to give positive feedbacks that will help promote the business. The best advertisers in the business are previous consumers that are why they should be taken cared off.

 

 

Power Videos

If a picture can paint a thousand words, how much a video can?

Statistics Videos are the new era of teaching and learning. Honestly, I understand my lessons more in videos than my teachers have taught me during classes. It is also maybe because our mind is more likely to retain pictures than words.

It is more engaging for audiences rather than traditional teaching (classroom lecture type). If a video is embedded in the website, visitors can just click and watch the videos to learn what is your site all about and what are the services being offered. It may be costly, but effective.

Retention is one basic factor a consumer could have, and this is easily achieved by videos. This is accomplished if the videos have a great production design. Many experts assert that viewer engagement is maximized by chunked content and short (<6 minutes) videos. In fact, this seems to be one of the few best practices that are widely accepted, but educators should make sure that the actual content of the topic is not misinterpreted or misunderstood.

It is astonishing that the modern day learners have this medium to learn

There are so many ways to learn, the only question is, how you would like it to be.

References

Cherry, D. (2014, September 29). Using Video as an Effective Tool for Teaching and Learning. Retrieved from cidde.pitt.edu: http://www.cidde.pitt.edu/blog/using-video-as-an-effective-tool-for-teaching-and-learning/

Lab, M. M. (2015, January 17). Why there are so many video lectures in online learning, and why there probably shouldn’t be. Retrieved from medium.com: https://medium.com/mit-media-lab/why-there-are-so-many-video-lectures-in-online-learning-and-why-there-probably-shouldn-t-be-2fad009c30b5#.36znpke9y